AMAZON · ECHO SHOW · 2007–2022
From launching the first Echo Show to leading design for a growing device family.
I began as the UX program manager for the first Echo Show launch, then grew the UX PGM team and ultimately led design for multiple generations of Echo Show.
A LEADERSHIP JOURNEY
Build the operating model—and the design leadership—behind an entirely new device category.
I started as the UX program manager for the very first Echo Show launch and evolved the Echo Show UX PGM team to a team of four. I then became Chief of Staff to the VP of UX for Devices, leading 20+ UX PGMs across Fire TV, the Alexa app, and Fire Tablets, alongside a design production team of about 10. From there, I was asked to take on design leadership for the entire Echo Show UX team and led the launch of multiple generations of Echo Show.
THE DEVICE FAMILY
Experiences launched across Echo Show.
Echo Show · First generation
Echo Show 8
Echo Show 5
Echo Show 10
Echo Show Spot
Echo Show 15
LEADERSHIP CONTRIBUTION
First Echo Show launch
Launched the first Echo Show as UX program manager, shaping the path from early concept to customer experience.
Scaled the UX PGM model
Expanded the Echo Show UX PGM team, then led 20+ UX PGMs across Fire TV, the Alexa app, and Fire Tablets.
Led the design organization
Took on design leadership for the full Echo Show UX team and led launches across multiple generations of the device family.